Think about the last time you visited a website on your mobile phone. How was the experience? If you’re like most people, it probably wasn’t great. Small text, crammed content, and links that are impossible to click on are just a few of the common problems.
Now, imagine if that same website had a mobile-optimized design. The text would be easy to read, the content would be nicely spaced out, and the links would be large and easy to click on.